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Program Audience Description  
AllianceONE Partner Program
ISVs
This broad program provides technical support, product discounts, and marketing resources to all partners, regardless of their specific industry or area of focus.
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Enterprise and Workstation Solution Development Program
Enterprise Developers and Integrators
This program supports value add developers and integrators outside of OEM relationships through technical materials and development support.
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Original Equipment Manufacturers (OEM) Program
OEM Partners
Partners who want to embed HP products as fully integrated elements of their own unique solutions receive product and technical support discounts.
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Point of Sale ISV Partner Program
POS Partners
Software providers targeting small to mid-sized business retail merchants receive discounts, marketing funds, training resources and marketing collateral.
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Web Services Providers
Web services providers and developers of solutions in such areas as eCommerce, social networking, information, search, content distribution, media streaming, and online gaming
  • Exposure and introductions to other HP web service ecosystem partners and vendors, increased visibility to select HP field organizations
  • Education on web service marketing and technology topics, ongoing alerts about important HP events, training and webinars
  • Marketing and business communication resources; lead generation assistance, logo creation
  • Discounted development servers, storage and software
  • Technical resources including roadmap briefings, solution definition , benchmarks and trends, technical assistance, understand and influence key web service technology trends and HP Product direction/offerings

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